Browser-based case workspaces for Marketing Fundamentals (IE University, BBA year 1). Everything runs in the student’s browser. No account, no server, no data leaves the machine.
| Tool | Session | What it does |
|---|---|---|
| Cold Chain Decision | 22 | Tomato preservation case: size the spoilage prize, read the industry, commit to one route to market. Arithmetic is auto-checked; each step generates an AI prompt the student uses as a sparring partner. |
| Positioning Maps | 5 | Upload brand scores (CSV or the survey workbook), pick the brand you are positioning, and read every positioning map: closest competitor, distance to the market mean, the four most telling maps. Conclusions export to PDF; AI help comes as prompts, guidance first and refinement once the answers are written. |
| Sariwa Silk | 6 | Homework on the Quick Case: students type the exhibit figures, the page builds the SKU, regional and 2024-target tables, they answer short questions on launch, cannibalisation and STP, and download the PDF. The case itself is not reproduced. |
César Moreno Pascual · cmorenop@faculty.ie.edu